1100 Queensborough Blvd Unit 102, Mt Pleasant, SC 29464
the mens center 21

Our Value Proposition

In business there is a term called VALUE PROPOSITION. In short, what do you offer to your clients (patients in medicine) that differentiates you from competitors? What problems do you solve that others do not?

Shopify defines value proposition as “a concise statement that communicates the unique benefits and value a product or service offers to its target customers. It highlights the specific problem it solves, the advantages it provides, and why it is superior to its competitors.” In medicine, those unique benefits may be things like easy access to a doctor, unrushed appointments, subject matter expertise, quality of care, comfort level, relationships with doctor and staff, simplicity/transparency of charges, or reduced cost.

A successful business brings in clients with a strong value proposition and keeps them with substantiation of that value with each visit. But success of a business also requires creation of value for the business owner (doctor). If you can’t do that the business fails. Value for me is in part related to having a salary, but also time with my family, satisfaction that I am helping people and giving them adequate time, and intellectual stimulation.

Now, let’s think about value creation in corporate medicine. First, how does a doctor create value for his employer? Value creation for a corporation is predominantly related to bringing in profit. How does a doctor maximize profit for a system? He can see more patients in less time. He can bill more aggressively. He can do more expensive procedures to a patient (think about that). He can utilize lower paid providers such as PAs. He can work with reduced overhead (staff, equipment etc). Now, think about what that does to the value proposition to patients – longer waits, less time with doctors, more trouble getting a human on the phone, reduced quality, eroded relationships with doctors and staff, lower quality of experience in general. You get the picture. In corporate medicine it is exceedingly difficult to offer a value proposition to your patients while also creating value for your employer. And let’s not even talk about erosion of value for the doctor. With 30 patients on the clinic schedule each day is a sprint from the second you get there to the minute you leave. A sprint in quicksand. With hurdles thrown in front of you all day. With burned out and unhappy staff. With frustrated patients. Even after the workday ended, I used to have to do my electronic records each night instead of spending time with my kids.

In businesses, there is a popular term Minimal Viable Product. This means what is the least costly, least differentiated product one can offer that still attracts customers. To some degree, this concept is unfortunately bleeding into healthcare. Customers continue to come in despite a low value experience due to the belief that there is no alternative to corporate medicine and that using insurance is the only way to get affordable care. These assumptions are simply not true. The truth is that the decline in the value of corporate medicine, along with high deductible insurance plans and increasingly complex and non-transparent cost structures, is motivating more and more patients to appreciate the value proposition of direct care practices such as ours.

Now, what is the value proposition that The Men’s Center specifically offers its patients?

We differentiate ourselves from other men’s clinics by having a urologist, a doctor with formal training in the subject matter. We don’t have a revolving door of midlevel providers. We pride ourselves in our access to our doctor (me). We also make it easy to get ahold of us by phone, text or email. We have virtually no waiting room time. Appointments can be scheduled promptly. Visits are unrushed and comfortable. Payments are simple and transparent with no surprises. Our staff is friendly and happy because they aren’t overworked, underappreciated or underpaid.

How can we offer this value proposition while still creating value for The Men’s Center? By eliminating middlemen (administrators, insurance companies). This reduces overhead of administrator salaries and staff and time required to jump through complex insurance hoops. We simplify and consolidate. Our visits include labs (which we can get wholesale but would be otherwise very expensive for patients), relaxed unrushed visits, and often a trial of medication while still costing us less than a rushed 10 minute visit in a corporate setting because of our small staff and reduced administrative boondoggles. Simplicity makes our jobs easier and less stressful. This is uniquely valuable for us because we have eliminated not only overhead but also time consuming, useless box clicking and ridiculously menial computer tasks required by insurance companies. This gives us the satisfaction of taking time with patients and really helping them change their lives for the better. It also ends up giving me the time with my family. When I go home I am present. No electronic medical records to muddle through. It is a win-win. 

We have created shared value for both patients and our practice with no conflicted incentives.